How Video Can Enhance Your Fundraising Program

Video continues to prove itself as a powerful motivator of human behavior. And because philanthropy is most certainly a human behavior, many of Groundwork Digital’s nonprofit partners have enjoyed substantial fundraising success thanks to robust, video-driven campaigns. Click here for a couple of case studies to substantiate our claim above. Of course, it’s not as simple as “point, shoot, and fundraise!” Video requires creativity, integration with other tactics (such as peer-to-peer, online ambassador fundraising), and experienced fundraising strategy. Read on to discover tactics for using video to elevate modern fundraising tactics… Make video a cornerstone of your online ambassador engagement…

Beyond Crowdfunding & Giving Days: Launch Creative Fundraising Campaigns

[vc_row css=".vc_custom_1553210839938{margin-top: 20px !important;}"][vc_column width="1/2" css=".vc_custom_1547571909854{padding-right: 15px !important;}" offset="vc_hidden-xs"][vc_single_image image="10730" img_size="200x200" alignment="center" style="vc_box_circle_2" css_animation="flipInY"][vc_column_text css=".vc_custom_1563811052168{margin-top: -20px !important;}"][/vc_column_text][vc_column_text] Join Doug Patmore, Assistant Director of Operations for Annual Giving at Colorado State University, as he details the different strategies his team has used to integrate an omnichannel approach to engage donors online. In addition to traditional crowdfunding and giving day initiatives, Doug will talk about key takeaways for creating unique digital events tailored to your community. [/vc_column_text][/vc_column][vc_column width="1/2" css=".vc_custom_1545258954619{padding-left: 15px !important;}"][vc_column_text] Get the Recording [/vc_column_text][vc_raw_html]JTVCZ3Jhdml0eWZvcm0lMjBpZCUzRCUyMjcwJTIyJTIwdGl0bGUlM0QlMjJmYWxzZSUyMiUyMGRlc2NyaXB0aW9uJTNEJTIydHJ1ZSUyMiU1RA==[/vc_raw_html][/vc_column][/vc_row]

The Value of Building a ‘Story Marketplace’: Chapter 1

[vc_row][vc_column][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Stories are as old as we are human. Stories in some ways make us human. A story is an account of a series of related events and/or experiences. Stories shape us, influence us, motivate us, inform us, and inspire us. Oral storytelling is the earliest method for sharing narratives. During most people's childhoods, narratives are used to guide them on proper behavior, cultural history, the formation of a communal identity, and values. After oral storytelling came paper and ink, then type then print, and now we have digital as the primary source of our stories. It has been said that non-profits have…

Story Generation: Fundraising Event Recap

[vc_row][vc_column][vc_column_text] On June 19, we hosted Story Generation: Launching the Next Generation of Fundraising. During this hour-long online event, we heard from a variety of thought leaders about best practices, success stories, and tips to implement in fundraising programs.  The content was presented as recordings from our live Fort Collins event, self-recorded presentations, and fun short films that highlighted different characters involved in the fundraising experience.  All of the presentations fell under one of the three pillars that we believe to be the foundation of a successful fundraising program: Storytelling, Fundraising Initiatives, and the Donor Experience. See what we learned…

Harnessing the Power of a Student Content Team

[vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1560625738476{margin-top: -50px !important;margin-bottom: 20px !important;background-color: #2e2e2e !important;}"][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_btn title="Back to All Webinars" style="classic" color="white" align="center" i_icon_fontawesome="fa fa-arrow-left" add_icon="true" link="url:https%3A%2F%2Fwww.communityfunded.com%2Fwebinars%2F|title:Webinars||"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row][vc_column width="2/3"][vc_column_text]For years, students have sat in call centers, engaging donors over the phone. This worked well, in part, because alumni appreciate connecting with and hearing about campus from current students. Now, using a video-first approach, Groundwork Digital is modernizing the phone concept with our “Student Content Team” program. We hire a small team of students, train them on philanthropic messaging, then work with the students to engage our constituent communities online with donation-driving video content. Watch our…

Donating With Others – The Power of Network Effects

[vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1560597303667{margin-top: -60px !important;margin-bottom: 20px !important;background-color: #2e2e2e !important;}"][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_btn title="Back to All Webinars" style="classic" color="white" align="center" i_icon_fontawesome="fa fa-arrow-left" add_icon="true" link="url:https%3A%2F%2Fwww.communityfunded.com%2Fwebinars%2F|title:Webinars||"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row css=".vc_custom_1560571199416{margin-bottom: 30px !important;}"][vc_column width="2/3"][vc_column_text]The first fax machine was entirely useless since there was no one else who could receive a fax. When finding a place to eat it can be uncomfortable for many people to eat at a restaurant with no other diners. Network effects like these influence individual decision making on a daily basis. Platform businesses like Facebook and Uber leverage this principle to build value for their users and fundraising platforms such as Community Funded…

Telling a Visual Story for Today’s Donor

[vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1560597103230{margin-top: -50px !important;margin-bottom: 20px !important;background-color: #2e2e2e !important;}"][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_btn title="Back to All Webinars" style="classic" color="white" align="center" i_icon_fontawesome="fa fa-arrow-left" add_icon="true" link="url:https%3A%2F%2Fwww.communityfunded.com%2Fwebinars%2F|title:Webinars||"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row][vc_column width="2/3"][vc_column_text]Paul covers emerging trends in the fundraising landscape and how to tell a truly compelling visual story.[/vc_column_text][vc_raw_html]JTVCZ3Jhdml0eWZvcm0lMjBpZCUzRCUyMjk0JTIyJTIwdGl0bGUlM0QlMjJmYWxzZSUyMiUyMGRlc2NyaXB0aW9uJTNEJTIydHJ1ZSUyMiU1RA==[/vc_raw_html][/vc_column][vc_column width="1/3"][vc_single_image image="9799" alignment="center" style="vc_box_circle" css=".vc_custom_1560375498813{margin-bottom: 0px !important;}"][vc_row_inner][vc_column_inner width="1/4"][/vc_column_inner][vc_column_inner width="1/4"][vc_icon icon_fontawesome="fa fa-home" color="orange" align="center" link="url:https%3A%2F%2Fwww.themylottgroup.com%2F|||"][/vc_column_inner][vc_column_inner width="1/4"][vc_icon icon_fontawesome="fa fa-linkedin-square" color="juicy_pink" align="center" link="url:https%3A%2F%2Fwww.linkedin.com%2Fin%2Fpaulmylott%2F|||"][/vc_column_inner][vc_column_inner width="1/4"][/vc_column_inner][/vc_row_inner][vc_cta h2="Paul Mylott"]Paul is a seasoned professional with over 30 years of experience in education with 28 years at the management and executive level; Experience in small, medium, and large institutions; Public & Private; Successful personal solicitations of gifts up…

Employee Matching Gifts: Tips and Tricks for Increasing Your Revenue

[vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1560604061431{margin-top: -50px !important;margin-bottom: 20px !important;background-color: #2e2e2e !important;}"][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_btn title="Back to All Webinars" style="classic" color="white" align="center" i_icon_fontawesome="fa fa-arrow-left" add_icon="true" link="url:https%3A%2F%2Fwww.communityfunded.com%2Fwebinars%2F|title:Webinars||"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row][vc_column width="2/3"][vc_column_text]Attendees of this presentation will walk away with a full understanding of what employee matching gifts are, how they work, and what your organization can do to increase these donations. Takeaways Overview of matching gifts Actionable tips for effectively marketing matching gifts to your donors You can access the slide deck here.[/vc_column_text][vc_raw_html]JTVCZ3Jhdml0eWZvcm0lMjBpZCUzRCUyMjk1JTIyJTIwdGl0bGUlM0QlMjJmYWxzZSUyMiUyMGRlc2NyaXB0aW9uJTNEJTIydHJ1ZSUyMiU1RA==[/vc_raw_html][/vc_column][vc_column width="1/3"][vc_single_image image="9311" alignment="center" style="vc_box_circle" css=".vc_custom_1560375110621{margin-bottom: 0px !important;}"][vc_row_inner][vc_column_inner width="1/4"][vc_icon icon_fontawesome="fa fa-home" color="orange" align="center" link="url:https%3A%2F%2Fdoublethedonation.com%2F||target:%20_blank|"][/vc_column_inner][vc_column_inner width="1/4"][vc_icon icon_fontawesome="fa fa-facebook-square" align="center" link="url:https%3A%2F%2Fwww.facebook.com%2FDoubleTheDonation%2F||target:%20_blank|"][/vc_column_inner][vc_column_inner width="1/4"][vc_icon icon_fontawesome="fa fa-twitter" color="sky" align="center" link="url:https%3A%2F%2Ftwitter.com%2F2xDonations||target:%20_blank|"][/vc_column_inner][vc_column_inner width="1/4"][vc_icon…

How to Plan, Launch, Run, & Wrap Up Successful Peer-to-Peer Fundraising Campaigns

[vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1560625546547{margin-top: -50px !important;margin-bottom: 20px !important;background-color: #2e2e2e !important;}"][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_btn title="Back to All Webinars" style="classic" color="white" align="center" i_icon_fontawesome="fa fa-arrow-left" add_icon="true" link="url:https%3A%2F%2Fwww.communityfunded.com%2Fwebinars%2F|title:Webinars||"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row][vc_column width="2/3"][vc_column_text][/vc_column_text][vc_raw_html]JTVCZ3Jhdml0eWZvcm0lMjBpZCUzRCUyMjk2JTIyJTIwdGl0bGUlM0QlMjJmYWxzZSUyMiUyMGRlc2NyaXB0aW9uJTNEJTIydHJ1ZSUyMiU1RA==[/vc_raw_html][/vc_column][vc_column width="1/3"][vc_single_image image="9318" alignment="center" style="vc_box_circle" css=".vc_custom_1560374631806{margin-bottom: 0px !important;}"][vc_row_inner][vc_column_inner width="1/4"][vc_icon icon_fontawesome="fa fa-home" color="orange" align="center" link="url:https%3A%2F%2Fcathexispartners.com%2F||target:%20_blank|"][/vc_column_inner][vc_column_inner width="1/4"][vc_icon icon_fontawesome="fa fa-facebook-square" align="center" link="url:https%3A%2F%2Fwww.facebook.com%2Fcathexispartners||target:%20_blank|"][/vc_column_inner][vc_column_inner width="1/4"][vc_icon icon_fontawesome="fa fa-twitter" color="sky" align="center" link="url:https%3A%2F%2Ftwitter.com%2FCathexisPartner||target:%20_blank|"][/vc_column_inner][vc_column_inner width="1/4"][vc_icon icon_fontawesome="fa fa-linkedin-square" color="juicy_pink" align="center" link="url:https%3A%2F%2Fwww.linkedin.com%2Fin%2Fmarkbeckercp%2F||target:%20_blank|"][/vc_column_inner][/vc_row_inner][vc_cta h2="Mark Becker, Cathexis Partners"]Founded in 2008, Cathexis Partners helps nonprofit organizations implement and use technology to raise funds and spread the word about their mission more effectively and more efficiently.[/vc_cta][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title="More Fundraising Webinars" i_icon_fontawesome="fa fa-lightbulb-o" i_color="orange" i_size="lg" add_icon="true"][vc_basic_grid post_type="post" max_items="9" gap="10" item="10170" grid_id="vc_gid:1565814294652-785041385ebc4d5f94993356a25c88d0-6" taxonomies="62, 66, 63,…

Using Digital Fundraising to Grow Communities

[vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1560629375979{margin-top: -50px !important;margin-bottom: 20px !important;background-color: #2e2e2e !important;}"][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_btn title="Back to All Webinars" style="classic" color="white" align="center" i_icon_fontawesome="fa fa-arrow-left" add_icon="true" link="url:https%3A%2F%2Fwww.communityfunded.com%2Fwebinars%2F|title:Webinars||"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row][vc_column width="2/3"][vc_column_text] Study after study tells us that donors want us to be more specific. They want us to personalize our communications and share the specific impact of their giving. What this means is that the generic mailing saying, “send us a check and trust us” and the blast email is going to continue to lose effectiveness. A not-so-radical solution: let’s talk to people about the things that they care about. Here are the tactics we're using to…

Stony Brook Case Study

[vc_row][vc_column width="1/2" css=".vc_custom_1547599926776{padding-right: 15px !important;}" offset="vc_hidden-xs"][vc_single_image image="9832" img_size="large"][/vc_column][vc_column width="1/2"][vc_column_text]Stony Brook University launched their first Giving Day on April 30th, 2019. The Seawolves were able to inspire over 2,200 individual donors to support a variety of projects throughout the day. See how they did it by entering your email to receive the case study.[/vc_column_text][vc_raw_html]JTVCZ3Jhdml0eWZvcm0lMjBpZCUzRCUyMjU1JTIyJTIwdGl0bGUlM0QlMjJmYWxzZSUyMiUyMGRlc2NyaXB0aW9uJTNEJTIydHJ1ZSUyMiU1RA==[/vc_raw_html][/vc_column][/vc_row]

How To Leverage Data to Improve Fundraising Results

Are My Fundraising Appeals Working? This is a question every fundraiser asks themselves when creating communications. One of the most challenging aspects of the annual giving world is manipulating the art and science of solicitations. How does fundraising data factor into the equation? "Data-driven decisions" is a phrase that is thrown around a lot, but the tangible reality of this concept can be nebulous. There is more to annual giving data analytics than simply looking at retention rates and number of donors. Dive deeper into your information to find out why your donors are behaving the way they are, and…

Katie Haystead

Katie Haystead

Senior Vice President, Partnerships

With over a decade of experience working with K12 schools and higher education institutions’ fundraising efforts, Katie Haystead now oversees the partnerships team at Community Funded. Her passion for partner success and satisfaction aligns with Community Funded’s priorities and Katie’s unique background is well suited to manage the day to day operations of our partnerships team as well as new market acquisition.

Prior to joining the team at Community Funded, Katie served many roles within the Fundraising Division at Ruffalo Noel Levitz. Her experience ranges from working onsite and remotely with clients executing phonathon programs, developing annual giving strategies, onsite consultations and also developing multichannel strategies allowing for strong synergy between annual giving channels and creating strong major and planned gift pipelines.

Katie is based in Metro Detroit and is a graduate of Central Michigan University, where she worked for the phonathon for 3 years while working towards her History Major.

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Kim Jennings

Kim Jennings

Senior Generosity Strategist, Generis

Kim Jennings, CFRE is a skilled fundraising leader who believes in the power of Christian education to raise up thoughtful, strong, committed leaders who can make our world a better place for all.

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Kim Jennings

Todd Turner

Director of Digital Strategies, Generis

In addition to his 11 years overseeing Chuck Swindoll’s Insight Living Ministries communications department, Todd Turner has worked as a digital strategist for faith based organizations across the globe..

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Kim Jennings

Jennifer Perrow

Senior Generosity Strategist, Generis

Jennifer is a skilled fundraising and communications professional who helps ministries articulate vision, communicate mission, and raise abundant funds to advance Kingdom priorities.

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