Two Critical Tools for Capital Campaign Success

[vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1560597303667{margin-top: -60px !important;margin-bottom: 20px !important;background-color: #2e2e2e !important;}"][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_btn title="Back to All Webinars" style="classic" color="white" align="center" i_icon_fontawesome="fa fa-arrow-left" add_icon="true" link="url:https%3A%2F%2Fwww.communityfunded.com%2Fwebinars%2F|title:Webinars||"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row css=".vc_custom_1560571199416{margin-bottom: 30px !important;}"][vc_column width="2/3"][vc_column_text]Amy is an expert in capital campaign fundraising, and is CEO and Co-Founder of the Capital Campaign Toolkit. During this presentation, Amy covers pipeline development and the importance of smaller donors in the campaign lifecycle. Find out how to successfully integrate each level of donors to take your campaign to the finish line.[/vc_column_text][vc_raw_html]JTVCZ3Jhdml0eWZvcm0lMjBpZCUzRCUyMjk5JTIyJTIwdGl0bGUlM0QlMjJmYWxzZSUyMiUyMGRlc2NyaXB0aW9uJTNEJTIydHJ1ZSUyMiU1RA==[/vc_raw_html][/vc_column][vc_column width="1/3"][vc_single_image image="11670" alignment="center" style="vc_box_circle" css=".vc_custom_1566850177997{margin-bottom: 0px !important;}"][vc_row_inner][vc_column_inner width="1/4"][vc_icon icon_fontawesome="fa fa-home" color="orange" align="center" link="url:http%3A%2F%2Fwww.CapitalCampaignToolkit.com||target:%20_blank|"][/vc_column_inner][vc_column_inner width="1/4"][vc_icon icon_fontawesome="fa fa-twitter" color="sky" align="center" link="url:https%3A%2F%2Ftwitter.com%2FAmyEisenstein||target:%20_blank|"][/vc_column_inner][vc_column_inner width="1/4"][vc_icon icon_fontawesome="fa…

The Value of Building a ‘Story Marketplace’: Chapter 2

If you’d like to start at the beginning, my recent article The Value of Building a ‘Story Marketplace’: Chapter 1 presented a new paradigm for the role of storytelling in modern fundraising that I build upon here.  Since 2015, when the University of Chicago first used what we had created as our “giving day” functionality to launch a 30-day young alumni challenge, we’ve been inspired to advocate for the concept of creating and curating more content.  We've also realized crowdfunding, giving days, and custom giving events like that challenge are just different tactics to tell stories.  Showcasing more stories, through…

Story Generation

[vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1560625738476{margin-top: -50px !important;margin-bottom: 20px !important;background-color: #2e2e2e !important;}"][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_btn title="Back to All Webinars" style="classic" color="white" align="center" i_icon_fontawesome="fa fa-arrow-left" add_icon="true" link="url:https%3A%2F%2Fwww.communityfunded.com%2Fwebinars%2F|title:Webinars||"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row][vc_column width="2/3"][vc_column_text] Story Generation is an exclusive online event where fundraising thought leaders will help you: – Effectively tell your organization’s unique stories – Weave together engaging, multi-story giving initiatives – Create a donor experience that cements long-term relationships[/vc_column_text][vc_raw_html]JTVCZ3Jhdml0eWZvcm0lMjBpZCUzRCUyMjk4JTIyJTIwdGl0bGUlM0QlMjJmYWxzZSUyMiUyMGRlc2NyaXB0aW9uJTNEJTIydHJ1ZSUyMiU1RA==[/vc_raw_html][/vc_column][vc_column width="1/3"][vc_single_image image="10317" img_size="137x100" alignment="center"][vc_row_inner][vc_column_inner width="1/3"][/vc_column_inner][vc_column_inner width="1/3"][vc_icon icon_fontawesome="fa fa-home" color="orange" align="center" link="url:http%3A%2F%2Fwww.communityfunded.com||target:%20_blank|"][/vc_column_inner][vc_column_inner width="1/3"][/vc_column_inner][/vc_row_inner][vc_cta h2="Community Funded" h2_font_container="font_size:20" h2_google_fonts="font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal" h4_font_container="font_size:16" h4_google_fonts="font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal" use_custom_fonts_h2="true" use_custom_fonts_h4="true"] Community Funded's works with over 70 fundraising institutions. Pulling from these real-world relationships, extensive academic research, and a drive…

Creating Successful Micro-Funding Strategies

[vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1560625738476{margin-top: -50px !important;margin-bottom: 20px !important;background-color: #2e2e2e !important;}"][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_btn title="Back to All Webinars" style="classic" color="white" align="center" i_icon_fontawesome="fa fa-arrow-left" add_icon="true" link="url:https%3A%2F%2Fwww.communityfunded.com%2Fwebinars%2F|title:Webinars||"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row][vc_column width="2/3"][vc_column_text] Giving days have bloomed across the country.  Schools of all size now participate in these days and these days have the ability to dramatically impact the outcomes of your fundraising efforts. In this webinar, we will: Review the various models of giving days Introduce decision making criteria for the best approach for your institution Review the impact of a micro-strategy giving day and subsequent giving weeks to drive growth in all types of donors at UC…

Beyond Crowdfunding & Giving Days: Post-Event Survey

[vc_row css=".vc_custom_1553210839938{margin-top: 20px !important;}"][vc_column css=".vc_custom_1545258954619{padding-left: 15px !important;}"][vc_column_text] Post-Event Survey [/vc_column_text][vc_raw_html]JTVCZ3Jhdml0eWZvcm0lMjBpZCUzRCUyMjY5JTIyJTIwdGl0bGUlM0QlMjJmYWxzZSUyMiUyMGRlc2NyaXB0aW9uJTNEJTIydHJ1ZSUyMiU1RA==[/vc_raw_html][/vc_column][/vc_row]

Deep Dive Into Fundraising Data: Digital Tactics for Reaching Donors

Let's start with the obvious: having a strong online presence is an increasingly essential element of effective fundraising. In a string of reports, we see digital methods of fundraising continue to grow as a preferred method for donors to transact: 54% donors worldwide prefer to give online with a credit/debit card. (2018 Global Trends in Giving Report)8.5% of total fundraising came from online giving in 2018, which was an increase from 7.6% in 2017. This is based on data analysis from 3,549 organizations with $14.1 billion in total fundraising in 2018. (2018 Charitable Giving Report)Online giving has seen consistent year…

Using Data to Improve Your Peer-to-Peer Fundraising Results

Peer-to-peer fundraising is an effective way to engage supporters to raise funds from their networks on your nonprofit’s behalf. It allows you to reach far more donors than you would otherwise. But what do you do when your peer-to-peer fundraising results start to fall short of your goals? Or, when you want to get ahead to make sure they don’t start to drop off in the first place? Taking time to gather, analyze, and use data from your past campaigns or events can help you uncover trends and find new opportunities to improve your peer-to-peer fundraising results. Prioritizing System Integration…

Features You Should Consider When Evaluating a Digital Fundraising Platform

When evaluating a new platform, depending on your role in your organization, there are specific features you should consider: Alumni and/or Parent Relations Ability to engage your constituents in a space they spend a significant amount of time. Opportunity to see what area(s) on campus resonate most with your constituents. Strong stewardship with seamless communication via email and updates.The ability to rally your base to share team pride outside of homecoming/reunions/graduation. Major and/or Planned Giving Allow those who are proud of their generous support to be publicly recognized.Provide a unique opportunity to use their gift to leverage additional donors/dollars to…

How to Tell a Compelling Story

[vc_row][vc_column width="2/3"][vc_column_text]Learn why stories are integral to fundraising success, how to focus in on the perspective of one VS many, what narrative types you can use to inspire impact, and overall best practices across industries.[/vc_column_text][vc_raw_html]JTVCZ3Jhdml0eWZvcm0lMjBpZCUzRCUyMjcxJTIyJTIwdGl0bGUlM0QlMjJmYWxzZSUyMiUyMGRlc2NyaXB0aW9uJTNEJTIydHJ1ZSUyMiU1RA==[/vc_raw_html][/vc_column][vc_column width="1/3"][vc_single_image image="9310" alignment="center" style="vc_box_circle" css=".vc_custom_1560659683358{margin-bottom: 0px !important;}"][vc_row_inner][vc_column_inner width="1/6"][/vc_column_inner][vc_column_inner width="2/6"][vc_icon icon_fontawesome="fa fa-home" color="orange" align="center" link="url:http%3A%2F%2Fwww.communityfunded.com||target:%20_blank|"][/vc_column_inner][vc_column_inner width="2/6"][vc_icon icon_fontawesome="fa fa-linkedin" align="center" link="url:https%3A%2F%2Fwww.linkedin.com%2Fin%2Fshannonpestka%2F||target:%20_blank|"][/vc_column_inner][vc_column_inner width="1/6"][/vc_column_inner][/vc_row_inner][vc_cta h2="Shannon Pestka" h2_font_container="font_size:20" h2_google_fonts="font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal" h4="Community Funded" h4_font_container="font_size:16" h4_google_fonts="font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal" use_custom_fonts_h2="true" use_custom_fonts_h4="true"] Shannon is a Success Manager with Community Funded. Her primary focuses are onboarding, training, and coaching groups in developing a culture of philanthropy and strategic digital fundraising. Prior to working with Community Funded, she spent…

Using a Single Character to Tell a Larger Story

[vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1560625738476{margin-top: -50px !important;margin-bottom: 20px !important;background-color: #2e2e2e !important;}"][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_btn title="Back to All Webinars" style="classic" color="white" align="center" i_icon_fontawesome="fa fa-arrow-left" add_icon="true" link="url:https%3A%2F%2Fwww.communityfunded.com%2Fwebinars%2F|title:Webinars||"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row][vc_column width="2/3"][vc_column_text]Find out how Meg Weber and her team are creating meaningful touchpoints with their donors by using the story of a single student to raise awareness for campus-wide initiatives.[/vc_column_text][vc_raw_html]JTVCZ3Jhdml0eWZvcm0lMjBpZCUzRCUyMjcyJTIyJTIwdGl0bGUlM0QlMjJmYWxzZSUyMiUyMGRlc2NyaXB0aW9uJTNEJTIydHJ1ZSUyMiU1RA==[/vc_raw_html][/vc_column][vc_column width="1/3"][vc_single_image image="10396" img_size="150x150" alignment="center" style="vc_box_border_circle"][vc_row_inner][vc_column_inner width="1/6"][/vc_column_inner][vc_column_inner width="2/6"][vc_icon icon_fontawesome="fa fa-home" color="orange" align="center" link="url:https%3A%2F%2Fgiving.colostate.edu%2F||target:%20_blank|"][/vc_column_inner][vc_column_inner width="2/6"][vc_icon icon_fontawesome="fa fa-linkedin-square" link="url:https%3A%2F%2Fwww.linkedin.com%2Fin%2Fmeg-weber-62b14b4%2F||target:%20_blank|"][/vc_column_inner][vc_column_inner width="1/6"][/vc_column_inner][/vc_row_inner][vc_cta h2="Meg Weber" h2_font_container="font_size:20" h2_google_fonts="font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal" h4="Colorado State University" h4_font_container="font_size:16" h4_google_fonts="font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal" use_custom_fonts_h2="true" use_custom_fonts_h4="true"] Meg is the Executive Director of Annual Giving at Colorado State University, where she oversees all appeal marketing and stewardship…

5 Ways to Build a Better Giving Page For the Final Steps in the Donor Journey

[vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1560625738476{margin-top: -50px !important;margin-bottom: 20px !important;background-color: #2e2e2e !important;}"][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_btn title="Back to All Webinars" style="classic" color="white" align="center" i_icon_fontawesome="fa fa-arrow-left" add_icon="true" link="url:https%3A%2F%2Fwww.communityfunded.com%2Fwebinars%2F|title:Webinars||"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row][vc_column width="2/3"][vc_column_text]Do a majority of the people visiting your website really understand all of those technical fundraising terms. Are terms like annual giving, planned giving, unrestricted, and sponsorship really inspiring? Do visitors to your giving page really understand how they are making an impact or is it internally focused on why your organization needs funding. This lightning talk with cover shifting your giving page from the technical to engaging.[/vc_column_text][vc_raw_html]JTVCZ3Jhdml0eWZvcm0lMjBpZCUzRCUyMjc0JTIyJTIwdGl0bGUlM0QlMjJmYWxzZSUyMiUyMGRlc2NyaXB0aW9uJTNEJTIydHJ1ZSUyMiU1RA==[/vc_raw_html][/vc_column][vc_column width="1/3"][vc_single_image image="10247" alignment="center" style="vc_box_circle" css=".vc_custom_1560723904030{margin-bottom: 0px !important;}"][vc_row_inner][vc_column_inner width="1/3"][vc_icon icon_fontawesome="fa…

Discover Donor Desires: Using Data to Maximize Retention

[vc_row full_width="stretch_row_content_no_spaces" css=".vc_custom_1560625738476{margin-top: -50px !important;margin-bottom: 20px !important;background-color: #2e2e2e !important;}"][vc_column width="1/4"][/vc_column][vc_column width="1/2"][vc_btn title="Back to All Webinars" style="classic" color="white" align="center" i_icon_fontawesome="fa fa-arrow-left" add_icon="true" link="url:https%3A%2F%2Fwww.communityfunded.com%2Fwebinars%2F|title:Webinars||"][/vc_column][vc_column width="1/4"][/vc_column][/vc_row][vc_row][vc_column width="2/3"][vc_column_text]With the plethora of data available at our fingertips, how can we architect a simple process that connects our donors with what they care about most? The answer is simple: we listen and identify their areas of passion. In this session, we’ll review methods to track areas of interest across different initiative types, fundraising strategies to hone in on donor passions, and how to leverage affinity tagging for long-term retention. Use these “hands in the dirt” strategies…

Katie Haystead

Katie Haystead

Senior Vice President, Partnerships

With over a decade of experience working with K12 schools and higher education institutions’ fundraising efforts, Katie Haystead now oversees the partnerships team at Community Funded. Her passion for partner success and satisfaction aligns with Community Funded’s priorities and Katie’s unique background is well suited to manage the day to day operations of our partnerships team as well as new market acquisition.

Prior to joining the team at Community Funded, Katie served many roles within the Fundraising Division at Ruffalo Noel Levitz. Her experience ranges from working onsite and remotely with clients executing phonathon programs, developing annual giving strategies, onsite consultations and also developing multichannel strategies allowing for strong synergy between annual giving channels and creating strong major and planned gift pipelines.

Katie is based in Metro Detroit and is a graduate of Central Michigan University, where she worked for the phonathon for 3 years while working towards her History Major.

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Kim Jennings

Kim Jennings

Senior Generosity Strategist, Generis

Kim Jennings, CFRE is a skilled fundraising leader who believes in the power of Christian education to raise up thoughtful, strong, committed leaders who can make our world a better place for all.

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Kim Jennings

Todd Turner

Director of Digital Strategies, Generis

In addition to his 11 years overseeing Chuck Swindoll’s Insight Living Ministries communications department, Todd Turner has worked as a digital strategist for faith based organizations across the globe..

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Kim Jennings

Jennifer Perrow

Senior Generosity Strategist, Generis

Jennifer is a skilled fundraising and communications professional who helps ministries articulate vision, communicate mission, and raise abundant funds to advance Kingdom priorities.

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