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Check out these short 3-5 minute videos with key tips and tricks from our library of webinars!
Donating With Others: The Power of Network Effects
The first fax machine was entirely useless since there was no one else who could receive a fax. When finding a place to eat it can be uncomfortable for many people to eat at a restaurant with no other diners. Network effects like these influence individual decision making on a daily basis.
Platform businesses like Facebook and Uber leverage this principle to build value for their users and fundraising platforms such as Community Funded use it as well. In this talk, Jesse Fagan briefly discusses the science and history of networks and platforms and how they can be applied to modern fundraising.
Why Should We Give to Them Again – Or At All?
The fundraising world is becoming increasingly competitive and donor dollar resources are not expanding. So, donors are becoming much more selective in determining where to spend those philanthropic dollars. So, what makes donors tick? What will encourage donors to give to us rather than them?
This session with John Taylor will dive into donor motivational issues and showcase communication techniques – especially as pertains to endowments – that will captivate a donors’ attention and drive greater giving.
How to Tell a Compelling Story
Join Shannon Pestka to:
- Learn why stories are integral to fundraising success
- How to focus in on the perspective of one VS many
- What narrative types you can use to inspire impact
- Overall best practices across industries
Using Digital Fundraising to Grow Communities
Study after study tells us that donors want us to be more specific. They want us to personalize our communications and share the specific impact of their giving. What this means is that the generic mailing saying, “send us a check and trust us” and the blast email is going to continue to lose effectiveness.
A not-so-radical solution: let’s talk to people about the things that they care about. Here are the tactics Geoff Hallett is using to accomplish this at Penn State.
Empowering a Community of Storytellers
How do you train your campaign teams for success? How do you scale your giving program to support a multitude of storytellers with a small internal team?
Mia Fill-Diaz talks about lessons learned from her time at the University of Colorado at Boulder launching over 350 campaigns to give you tactical takeaways for creating a sustainable pipeline of fundraising projects.
Social Champions: Your Secret Weapon
Successful fundraising initiatives are rarely staffed completely by your internal team. You need to expand your circle to include volunteers and champions. These wonderful people are an army of authentic, enthusiastic voices and are your secret weapon in extending your influence and voicing gratitude!
In this webinar, we:
- Uncover channels for building your champion base
- Cover different strategies to empower your champions
- Review the components of a toolkit to use as the foundation for preparing your Champions to spread the word
Discover Donor Desires: Using Data to Maximize Retention
With the plethora of data available at our fingertips, how can we architect a simple process that connects our donors with what they care about most? The answer is simple: we listen and identify their areas of passion. In this session, we’ll review methods to track areas of interest across different initiative types, fundraising strategies to hone in on donor passions, and how to leverage affinity tagging for long-term retention. Use these “hands in the dirt” strategies to immediately elevate your annual giving program.
Learning Outcomes:
- Methods to track areas of interest across different initiative types
- Fundraising strategies to hone in on donor passions
- How to leverage affinity tagging for long-term retention
Using a Single Student’s Story to Super Charge Annual Giving
Find out how Meg Weber and her team are creating meaningful touchpoints with their donors by using the story of a single student to raise awareness for campus-wide initiatives.
Landing Page Layouts for Inspiring Initiatives
What is a giving initiative? Think of an initiative as a page featuring a story or group of stories with a specific objective or outcome in mind.
We know that each group is unique and that not every example that we’ll be discussing will be a good fit for you. Consider the organizational layout of the page and the giving opportunities, and how you might do something similar, with a different focus or theme. This video is all about inspiring creativity!
Creating Successful Micro-Funding Strategies
Giving days have bloomed across the country. Schools of all size now participate in these days and these days have the ability to dramatically impact the outcomes of your fundraising efforts.
In this webinar, we:
- Review the various models of giving days
- Introduce decision-making criteria for the best approach for your institution
- Review the impact of a micro-strategy giving day and subsequent giving weeks to drive growth in all types of donors at UC Santa Cruz.
