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For years, students have sat in call centers, engaging donors over the phone. This worked well, in part, because alumni appreciate connecting with and hearing about campus from current students. Now, using a video-first approach, Groundwork Digital is modernizing the phone concept with our “Student Content Team” program. We hire a small team of students, train them on philanthropic messaging, then work with the students to engage our constituent communities online with donation-driving video content. Watch our presentation for more details on how the Student Content Team can work for your institution.

Justin Ware

Groundwork Digital

Justin Ware is a video-driven content marketing and fundraising expert with 15+ years of work in media, communications, nonprofits, higher education, and journalism.

Groundwork Digital acquires and retains donors – from the annual fund to major gifts program – using a video-driven content marketing strategy.

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Author: Jenna HurleyJenna is a Marketing Associate at Community Funded

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Katie Haystead

Katie Haystead

Senior Vice President, Partnerships

With over a decade of experience working with K12 schools and higher education institutions’ fundraising efforts, Katie Haystead now oversees the partnerships team at Community Funded. Her passion for partner success and satisfaction aligns with Community Funded’s priorities and Katie’s unique background is well suited to manage the day to day operations of our partnerships team as well as new market acquisition.

Prior to joining the team at Community Funded, Katie served many roles within the Fundraising Division at Ruffalo Noel Levitz. Her experience ranges from working onsite and remotely with clients executing phonathon programs, developing annual giving strategies, onsite consultations and also developing multichannel strategies allowing for strong synergy between annual giving channels and creating strong major and planned gift pipelines.

Katie is based in Metro Detroit and is a graduate of Central Michigan University, where she worked for the phonathon for 3 years while working towards her History Major.

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Kim Jennings

Kim Jennings

Senior Generosity Strategist, Generis

Kim Jennings, CFRE is a skilled fundraising leader who believes in the power of Christian education to raise up thoughtful, strong, committed leaders who can make our world a better place for all.

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Kim Jennings

Todd Turner

Director of Digital Strategies, Generis

In addition to his 11 years overseeing Chuck Swindoll’s Insight Living Ministries communications department, Todd Turner has worked as a digital strategist for faith based organizations across the globe..

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Kim Jennings

Jennifer Perrow

Senior Generosity Strategist, Generis

Jennifer is a skilled fundraising and communications professional who helps ministries articulate vision, communicate mission, and raise abundant funds to advance Kingdom priorities.

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